Providing a world-class level of irrigation expertise, with a local knowledge and respect for the individuality of our customers’ and their markets, allows Hunter Industries to provide the industry’s best solutions to challenges that our customers face on a daily basis.
Steve Abernethy Vice President of Sales
The Sales and Marketing Departments are instrumental in advancing our core value of Customer Service and Innovation. From our Retrofit program that provides Hunter expertise to deliver sustainable solutions, to our Product Specialist program  that incentivizes advancing the customer's conservation and installation knowledge, we strive to provide a sustainable outcome with our limited resources as well as a better customer experience. Setting us apart is our personnel who have built relationships throughout the industry and are trusted for their troubleshooting capabilities.
Advancing Hunter's Marketing
My first strategy of growth is to continue the enhancement of the outdoor living experience through new products and acquisitions, if there is a business opportunity in this realm with a sustainability component it needs to be considered as it is part of who we are and needs to drive us moving forward.
Gene Smith Vice President of Marketing
With the acquisition of FX Luminaire and the MP Rotator, Hunter Industries aims for growth as the recession eases. Strategic acquisitions will play a key role in our future growth. In 2012, one of our primary goals was to continue to be alert to new opportunities. To that end, we have created an interdepartmental capital expenditure group to explore new opportunities.
In October 2012, Gene Smith was promoted to Vice President of Marketing and joined the leadership team to drive our business forward focusing on communication, customer and technical service, customer training, logistics, product development, and new business opportunities. Gene has worked at Hunter for over 12 years. With an expertise in marketing, he also brings an analytical aptitude as a certified professional engineer.Back to Top
To our customers, yards and parks are an extension of their indoor living space and a valuable aspect of their home, business or city. Outdoor spaces need landscaping and most need irrigation to sustain their aesthetic quality. It is important that we balance managing water wisely, so it is available for the creation and maintenance of beautiful green spaces, providing recreational areas into the future.
We have a wide customer base focusing our efforts primarily on the business to business community. We have a wide customer base focusing our efforts primarily on the business to business community. Our main customers include contractors, property owners, distributors, and designers. All customers are concerned with product performance as it directly affects their business. Distributors and contractors are interested to know how we conduct business. If we educate them regarding our best practices, they can enhance their own models of sustainable business success. The industry as a whole is experiencing a shift towards more regulation with attention to resource use. Each customer type has different priorities and we need to have a unique value proposition for each customer type.
Our Irrigation Professionals
The average tenure of our sales staff is over 15 years and most have been in the industry over 20. We pride ourselves on our longstanding and enduring relationships with customers.
Steve Aberneathy Vice President of Sales
Our experienced Sales team has developed relationships throughout our customer base who consider clients as friends. The Sales team is out in the field on a daily basis troubleshooting and working towards customers’ ideal expectations. At Hunter we consider the most successful sales calls, successful service calls. Chuck Huston, Hunter’s long time VP of sales used to say, “always keep a big picture perspective, take care of your family, as well as Hunter’s family of employees and customers and the rest will take care of itself." In our industry the product expertise and the quality of your team to provide know how and sustainable solutions are critical to our long term success.
Hunter’s Sales team is focused on capturing market share as the housing market recovers by working strategically with national accounts and contractors to help them reduce water use. The sales team is keen on their contribution to the top and bottom lines, and in mid-2013 each region will be empowered to utilize sales analytics’ for better data visualization, allowing for more comprehensive business decisions.Back to Top
Information at Your Fingertips
A new generation of customers is interested in digital access to technical and sales information. We are working tirelessly to enhance our web presence to provide a wealth of information to our customers. The marketing group has already launched new websites in a multitude of languages and produced online videos and documentation.
This year we rolled out our Product Specialist Program , an online and in person training program created to help ensure proper product installation and maintenance for optimum performance and efficiency. The program offers different levels of participation that can be earned by taking courses and quizzes on our training website . Depending on your level of achievement, the training program offers preferred contractor points and other benefits.
Hunter launched the Run Time Calculator  and Water Savings Calculator  web applications available free of charge. The Run Time Calculator helps program a controller with accurate run times based on region and historical evapotranspiration (ET) data, landscape characteristics and product type. The Water Savings Calculator helps the customer determine how to greatly reduce water consumption and save money.Back to Top
Where Innovation Meets Conservation
We are focused on innovation that helps our core customers, irrigation/lighting designers and installers, achieve better results. These innovations often reduce resource, water, and energy use, motivating customers to select our products.
Gene Smith Vice President of Marketing
At Hunter, we understand that life depends on water, and society cannot function without energy. Customers are asking for products that conserve without sacrificing performance. We believe this is a trend in all industries, and consumers will patronize companies that deliver on resource efficiency. Hunter launched an exciting campaign called “Where Innovation Meets Conservation” to respond to society’s shift toward more sustainable consumption of resources.
Under the direction of marketing, the engineering staff is working to develop even more water and energy efficient products giving emphasis to “Where Innovation Meets Conservation.” We see this as an opportunity to grow our top and bottom lines. This year, the MP Rotator line was extended to include the MP3500 as a way to replace spray heads which are the least efficient delivery device in professional landscape irrigation technology. We continue to fill out our FX Luminaire LED lighting lines and now offer an innovative lighting controller, the Luxor. The Luxor  is the first-of-its-kind low power landscape lighting controller for LED systems that provides zoning and dimming capabilities. These innovations are in preparation for increased use of LED in landscape lighting.
“Where Innovation Meets Conservation” also includes non-product related activities such as our website enhancements with new videos and product information. Increasing digital delivery of information lowers paper use and provides easier access to important installation information.Back to Top
Retrofits Increase Sales and Reduce Water Use
I am a firm believer that we need to promote water conservation, and in order to have an impact we need to put our solutions in the ground. This is critical to our long term success.
Steve Abernethy Vice President of Sales
With a down housing market the Sales department developed an innovative program that focuses on retrofits for improved water management. The program initially focused on Architectural Firms working with National Accounts in the Ohio Valley Region and has expanded across the entire U.S. The program requires collaboration between the customers and Hunter Sales to complete the following:
- Pilot Study - Hunter Sales works in coordination with professional contractors and distribution to provide a water-use audit at a customer site and retrofits with our water conserving products
- Water Savings are analyzed and presented to customer finance and facilities departments
- Agreements are reached with end-user and contractor for implementation of Hunter solutions and results are monitored on an ongoing basis
To date retrofits through this program experienced a 50% reduction in water usage saving money for the customer.Back to Top