We approach stakeholder engagement as an important extension of our Customer Satisfaction and Citizenship core values. We define a stakeholder as an internal or external entity where an impact exists because of the relationship. First we identified our stakeholders through an extensive analysis of our relationships and impacts from a system wide perspective. Then we engaged these stakeholders through a simple survey to gain an understanding of their sustainability priorities and our effect on their organization. We understand stakeholder engagement is needed for a successful sustainability strategy and our stakeholder relationships will help drive our sustainability strategy moving forward.
Using the Stakeholder Identification and Salience Model below we identified and classified our 15 major stakeholders. We engaged stakeholders classified as definitive and dominant through a simple survey regarding the 10 impacts we are reporting on for 2012. The survey asked stakeholders to rank the impacts in order of importance on two levels: on a personal level and on a business level. The survey results helped finalize our materiality matrix and set objectives for the 2013 reporting period.
The survey showed that water use and employee training are the most important topics both to the individual and Hunter’s impact on the stakeholder. Employee training has been a topic of focus in 2012 and on average employees received 34 hours of training. We have a responsibility as a landscape irrigation manufacturer to produce product that uses less water at an optimum performance. Additionally it is our responsibility to be efficient in our water use at our facilities.