Sales & Marketing

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Sales & Marketing

Providing a world-class level of irrigation and lighting expertise, with a local knowledge and respect for the individuality of our customers and their markets, allows Hunter Industries to provide the industry’s best solutions to challenges that our customers face on a daily basis.

Steve Abernethy Vice President of Sales

The Sales and Marketing Departments are instrumental in advancing our core value of Customer Service and Innovation. From our Technical Field Service Team that provides troubleshooting, to our Product Specialist program that incentivizes advancing the customer's conservation and installation knowledge, we strive to provide a sustainable outcome and a better customer experience. Setting us apart is our personnel who have built relationships throughout the industry and are trusted for their industry expertise and troubleshooting capabilities.

Advancing Hunter's Marketing

We commit to solving problems for our customers to allow them to enhance the outdoor living experience in the most sustainable way possible.

Gene Smith Vice President of Marketing

Our marketing department partners with our customers by creating great product. Using digital media we tell the story of why we created the product and how to use it responsibly. Leveraging digital means of marketing lowers our cost and impact on the environment.

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Our Customers

Our main customers include contractors, property owners, distributors, and designers. Each customer type has different priorities. Below is our value proposition for each customer type.

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Our Irrigation Professionals

The average tenure of our sales staff is more than 15 years and most have been in the industry longer than 20. We pride ourselves on our longstanding and enduring relationships with customers.

Steve Abernethy Vice President of Sales

The Sales team is out in the field on a daily basis working toward our customers’ ideal expectations. At Hunter, our most successful sales calls, are when we help our customers' business thrive in a complex market. Hunter’s Sales team is focused on working strategically with industry professionals to help them install landscape solutions that reduce both water and energy consumption. The sales team is fully aware that we impact both the top and bottom lines, and are utilizing custom data visualization tools, allowing for more comprehensive business decisions.

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Information at Your Fingertips

A new generation of customers is interested in digital access to technical and sales information. We are working tirelessly to enhance our web presence to provide a wealth of information to our customers. The marketing group launched new websites in a multitude of languages and produced online videos and documentation.

The Product Specialist Program is an online and in-person training program for proper product installation and maintenance for optimum performance and efficiency. Depending on the level of achievement, the training program offers preferred contractor points and other benefits.

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Where Innovation Meets Conservation

We are focused on innovation that helps our core customers, irrigation/lighting designers and installers, achieve better results. These innovations often reduce resource, water, and energy use, motivating customers to select our products.

Gene Smith Vice President of Marketing

Customers are asking for products that conserve without sacrificing performance. We believe this is a trend in all industries, and consumers will patronize companies that deliver on resource efficiency. Our marketing and engineering teams partner to develop even more water and energy efficient products giving emphasis to “Where Innovation Meets Conservation.” We see this as an opportunity to grow our top and bottom lines. “Where Innovation Meets Conservation” also includes non-product related activities such as our website enhancements with new videos and product information. Increasing digital delivery of information lowers paper use and provides easier access to important installation information.

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